Influencer Accountability: Crypto Marketing Needs to Change in 2023
• FTX was a project, similar to the ill-fated Fyre Festival, that was fueled by deceptive influencer marketing. • Celebrities who promoted the festival, such as Kendall Jenner, were forced to pay for their involvement when government agencies intervened. • Oxygen’s Nemo Yang argues that crypto marketing needs to change in order to prevent similar…